The Importance of Being the Best

The Importance of Being Best is an often overlooked economic development tool. The magazine listings of “the best city in America for whatever quality is the subject of the month” can be important. Small cities and towns of character fit this mold nicely and can exploit the circulation of the respective journals to advertise their unique features. It should not be surprising that even though many of these lists are contrived and paid for, people and businesses still consult them as they look to make re-location decisions. The “best of…” information may not be the determining factor, but it plays a part in many re-location decisions; and for sure it doesn’t hurt to be listed as the best place for schools, parks or adult beverages.

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