Simon Sinek’s TED talk, “Start With Why” makes an impression.

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Simon Sinek has made a big impression with his TED talk, Start With Why.  He asks the basic question about why do we do projects, why do we start action programs, why do we initiate enterprises?  We spend time and energy on strategies and action programs, but skip the step of asking why are we doing this?  What is our motivation, our vision, our purpose?  His examples include Apple, Martin Luther King, and the Wright brothers.