The Upcycle Presentation by William McDonough

“The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: we don’t just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build.  McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach.”