The Power of Exhibitions and Fairs to educate, promote economic development and enhance civic pride.

Annual Daytona Turkey Run. Photo from carsinmylife.com

CELEBRATIONS.

Every city and town has something to celebrate: an historic event, the birthday of a famous resident or a re-occurring natural phenomena. If there is not an indigenous celebratory event or person, grab on from the regional, state or national scene. Find something to celebrate in a public way. State fairs serve this purpose, especially in places with strong agricultural interests. Annual sporting events like the Daytona 500, a football bowl game or a national holiday like Memorial Day fill the bill; although local, authentic events are more interesting.

MAKE IT A BIG DEAL.

The point is to find an event that draws the interest and participation of the town’s families. Special groups may be the leaders and organizers, such as a Greek Festival that draws people from the entire town; the food and dancing are usually great. Parks, town squares and community centers provide the venues.

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